Sell -in
Pricing
Account Management
Product Positioning
Target Retailers
Fact Base
Logistical Planning
Seasonal Opportunities

Account Management
Forecasting
Replenishment
Incremental Sales
Profitability

Market Surveys / Fact Base
White Space Discovery
Retailer Presentations
Pricing Analysis
Category Analysis

Port Recommendations
Pricing Analysis
Distribution / Logistics Recommendations
Strategic Warehousing

Syndicated Data Analysis
Category Reviews
Forecasting

Primary Shopper
Market Viability
Secondary Analysis
A&U
Syndicated data

Shopper Profiles
Syndicated Data Analysis
Shopper Targeting
Retailer Penetration Analysis (at store level, by category)