EPIN, LLC has developed a set of best practices designed to provide our clients with the fastest and most direct path to first building long and profitable relationships with both US and Canadian based retailers in multiple channels, food service and entities within the United States government.
Our Private Label strategy is as focused and detailed as any national brand would prepare when launching a new product as we focus on:
- finding / creating white space
- package design if needed
- shopper marketing (connection our products to the shopper / customer / consumer)
- defining the opportunity
- quantifying the dollar value to sales
- measuring against category – internal and competitors – external
- category management best practices
- primary research
- syndicated data
- presenting our manufacturer / branded suppliers as peers to national brands from North America
- pricing
- logistics
- forecasting
- replenishment